Though the Web has been around for some time, it’s true that you didn’t always need a website to find your audience. It was a lot easier to market via direct mailings, Yellow page ads, and local word-of-mouth. However, today your website and your social presence are the factors that customers are looking for when they research a small business. Customers want to know that you’re stable enough to have a dedicated Web presence, that you’ll be around tomorrow should something go wrong and that they can get ahold of you when they need to. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your business. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.